Now that you know the what and the why, let’s get into the how.įirst, I’ll show you how using a premium plugin called Schema Pro. And with Google and all the other major search engines pushing for its adoption, you can be sure it’s not going away anytime soon.
It makes it easier for search engines to parse your content, which should always be something you’re striving towards.
#ADD RICH SNIPPETS TO WEBSITE FULL#
But, singular experiences don’t always tell the full story.
Ok, just from your own experiences, you probably realize how attention-grabbing rich snippets are. If you want an easy way to remember the difference, think of it like this:īut to get to the humans, you have to talk to the robots first! Benefits of schema and rich snippets For reviews, they’ll include star ratings, for eCommerce products they’ll include prices and availability, and so on. These rich snippets will depend on your exact content. So, after Google or another search crawls your site that’s marked up with schema, search engines can use that data to create the rich snippets that humans actually see in the search results. This markup style is maintained at, which is sponsored by Google, Bing, Yahoo and Yandex.įor example, schema markup can tell search engines that that number is a 5-star review rating and that other number is the price of an item in USD.Īs smart as search engines have become, they still benefit from being able to rely on these contextual clues when parsing your content. Essentially, schema markup, or structured data markup as Google calls it, is behind-the-scenes code that makes it easier for search engines to understand the context and structure of your content. Schema and rich snippets are closely tied, but slightly different, things.
#ADD RICH SNIPPETS TO WEBSITE HOW TO#
How to add schema markup with All In One Rich Snippets.How to add schema markup to WordPress with Schema Pro.
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